Exposing Bogus Food Labeling With Eugene Trufkin

Happy Monday everyone!

Let me start this week’s blog/vlog by asking you a question: Where does the food you and your family eat really come from?

I get down in the dirt with CHEK Holistic Lifestyle Coach Level 3 Eugene Trufkin about this important subject in this video excerpt from our recent Living 4D With Paul Chek podcast conversation.

In your mind’s eye, most of you imagine your food is grown or raised on small farms where hard-working families have worked their land — raising wide varieties of crops and animals — across generations using self-sustaining, biodynamic methods.

Eugene certainly assumed as much soon after he and his family emigrated from Ukraine. When Eugene walked into a Costco store for the first time and saw the quantities of (bad) food being sold so cheaply, he bought into the fantasy, but only for a little while.

Eugene’s opinions changed very quickly about the true state of food production in America several years ago, after he watched a YouTube video that captured a portion of a lecture based on my Nutrition: The Dirt Facts.

Food is a complicated subject!

The real problem: Even for Americans who really do care about the food they eat and want to make the best choices they can for their health, it’s an extremely complicated matter.

For example, let’s say a dietician recommends that you eat more grass-fed beef. Eugene points out very rightly that ALL cattle eat grass, because they cannot survive on grains for their entire lives.

During the last few months of their lives, however, cattle are fed grain which changes their nutritional profile. So, instead of it being called grass-fed beef, maybe the more accurate label should be grain-finished beef.

This self-education that started after watching my video led Eugene to create his wonderful book, Anti-Factory Farm Shopping Guide. It’s a great resource and I hope you’ll pick up a copy!

In this excerpt, we dig deeper into what’s really behind organic food certifications in America (not much), and why merely feeding cows grain creates so many health problems for them and us too.

Love and chi,

Paul